#Girlboss by Sophia Amoruso has been on my wishlist for sometime. It’s one of those books that I see frequent recommendations for and I finally got around to reading last weekend. Sophia is the founder and CEO of Nasty Gal, the American clothing store, which started it’s life as a vintage shop on Ebay and has grown into being one of the most successful fashion retailers in the world. Being based in the UK, I’d heard of Nasty Gal through fashion bloggers and social media, but only ever browsed (stung by customs a few too many times!). Having now read #Girlboss, I know it’s not necessary to have really heard of Nasty Gal or be a customer – the story is still inspiring and Sophia’s writing is witty and funny regardless.
The book follows Sophia’s early life which chronicles her lack of fitting in, the jobs that ‘saved her life’ and the story of Nasty Gal, from Sophia’s thrifting and eBay days to the million dollar empire it is today. It’s been referred to as ‘rags to riches’ story but Sophia emphasises is not down to luck, but sheer hard work and providing something different. She’s created a brand which has evolved into it’s own persona and it’s own community of followers. Nasty Gal was named the fastest growing retailer in 2012 and impressively has grown profitably with no debt.
What inspires me most about Sophia’s story is that she does everything her way and knows exactly what her customer wants. It’s this knowledge that has made her fashion brand a success and developed her a loyal tribe worldwide. She isn’t afraid of being different and it’s that uniqueness that has set Nasty Gal apart from other retailers.
It’s a great read and not necessarily limited to business owners, aspiring CEO’s or fashion fans. Sophia’s witty writing style and amusing anecdotes are hilariously funny as well as being totally inspiring.