I’m sure anyone who follows my personal Instagram or reads my blog regularly, knows I’ve got a mug problem. There’s an in-joke in our family, “I’ve got enough mugs” is a regular catchphrase but we still keep buying more. Each time we consider buying a mug (or actually go buy one), there will always be someone who says “got enough mugs?” as a joke.
I do love my mugs, and with collecting Emma Bridgewater pottery, there’s always a new pattern or a new phrase that we want personalising on a mug. A while ago, there was a tag game #myemmabridgewatermugs on Instagram where you’d share your mug collection when tagged. I was surprised how few mugs I actually had (always an excuse to buy more, eh?). I do treasure my mugs, especially the personalised ones I’ve either bought or been gifted. There’s nothing more special than having your favourite song, memory or meaningful wording on something you’ll enjoy for a long time. So many times, I smile when I drink out of one of my mugs because I’m reminded of something so meaningful (my Princess mug, for example, was gifted to me as it was what my grandma used to call me).
While I love scouring the Emma Bridgewater seconds shelves on my trips, I can never get my head around how something so personal to me could be bought by someone else as a second. I know ‘not quite perfect’ personalised mugs are purchased by unsuspecting customers in the EB shop, not knowing the history or love behind the wording they’ve found on a seconds mug. But then, the customers who do purchase someone else’s seconds give their own meaning to the personalisation they find in store. I know myself every special memory behind the personalised mugs I own, and I think that’s why I hold such high sentimental value on my little pottery collection.